
Claude Built My Wix Website in 3 Hours - Is SaaS Dead?
I replaced my Wix website using Claude in 3 hours. A real experiment on AI, buy vs build, and why SaaS isn’t dead but rapidly evolving.
Ran Isenberg is an AWS Serverless Hero, cloud architect, and global speaker with a vast security and SaaS background.
Ran Isenberg is an AWS Serverless Hero, cloud architect, and global speaker with a vast security and SaaS background.

Ran is a Principal Software Architect at Palo Alto Networks. He specializes in Serverless, Platform Engineering, and Cloud Security.
With 15+ years of software development experience, he designed and built scalable, secure SaaS services and helped organizations design and build their cloud architectures.
Need expert guidance on AWS, Serverless, or Platform Engineering?
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I replaced my Wix website using Claude in 3 hours. A real experiment on AI, buy vs build, and why SaaS isn’t dead but rapidly evolving.

Reflections on the invisible work of Product Ownership: soft skills, architecture influence, and decisions before code is written.

Build a secure, governed AI-driven SDLC using spec-driven development, centralized governance, and platform engineering best practices.